In search engine optimization (SEO), it’s not just your overall website that matters—individual pages play a key role in determining your rankings. That’s where Page Authority (PA) comes in.
Page Authority is a powerful metric that helps you gauge the ranking strength of a single webpage, offering insights into how well it might perform in search results. Whether building a blog post, a service page, or a product description, understanding and improving Page Authority is essential for long-term SEO success.
In this article, we’ll explain Page Authority and its calculated and actionable strategies for improvement.
What is Page Authority?
Page Authority (PA) is a ranking metric created by Moz that predicts how likely an individual webpage will rank in search engine results pages (SERPs). It’s scored on a logarithmic scale from 1 to 100, with higher scores indicating stronger ranking potential.
Unlike Domain Authority (DA), which measures the overall credibility of an entire website, Page Authority focuses on the performance of a specific webpage.
How is Page Authority Scored?
Moz uses a sophisticated algorithm to calculate Page Authority. This score is based on several key factors:
1. Backlinks
The number and quality of backlinks pointing to your page significantly impact its authority.
2. Content Quality
Pages with valuable, in-depth, and user-focused content will rank higher.
3. Internal Links
Strategic internal linking helps distribute link equity across your site and boosts individual pages’ authority.
4. Technical SEO
Factors like page speed, mobile-friendliness, and proper indexing also play a role in determining PA.
Pro Tip: Because the PA score is logarithmic, improving a low score (e.g., from 20 to 30) is much easier than raising an already high score (e.g., 70 to 80).
What’s a Good Page Authority Score?
The definition of a “good” Page Authority score depends on your industry, competition, and SEO goals.
| PA Range | What It Means |
|---|---|
| 1–30 | Low authority. Common for new pages or domains. |
| 31–50 | Moderate authority. Indicates some SEO progress. |
| 51–70 | Strong authority. Competitive in most industries. |
| 71–100 | Very high authority. Often seen on major websites. |
Aiming for a Page Authority score above 40 is a realistic and impactful goal for most businesses.
How to Check Your Authority
You can easily check your Page Authority score using popular SEO tools:
1. Moz Link Explorer
Moz’s proprietary tool provides detailed insights into your Page Authority, backlink profile, and overall SEO performance.
2. Ahrefs and SEMrush
These tools don’t calculate PA directly but offer similar metrics like URL Rating and Page Strength.
3. Chrome Extensions
Use extensions like MozBar to see the PA of any page while browsing.
Pro Tip: Regularly monitor your PA to track improvements and identify areas that need attention.
Page Authority vs. Domain Authority
While Page Authority (PA) focuses on the ranking strength of a single page, Domain Authority (DA) measures the overall credibility of your website.
| Metric | What It Measures | Scope | Example |
|---|---|---|---|
| Page Authority | Strength of a specific webpage. | Single Page | Blog post: “Top SEO Tips” |
| Domain Authority | Overall ranking power of a domain. | Entire Website | Website: “allindigital.com” |
Why Both Matter: Improving your Page Authority boosts individual rankings while strengthening Domain Authority increases your site’s overall credibility.
Why It Matters for SEO
Page Authority is a reliable predictor of how well a page will rank for target keywords.
1. Higher Rankings
Pages with higher authority are more likely to land on the first page of search results, where most clicks happen.
2. Increased Organic Traffic
Strong authority attracts more clicks and qualified traffic, especially when paired with relevant keywords.
3. Enhanced Credibility
High-authority pages build trust with users and search engines, which is critical for long-term SEO success.
How to Improve Your Page Authority
Boosting Page Authority requires a combination of content, technical optimization, and link-building efforts. Here’s how you can achieve it:
1. Create High-Quality Content
Content is the backbone of Page Authority. Focus on creating valuable, in-depth content that addresses your audience’s needs.
Actionable Tips:
- Use long-form content to cover topics comprehensively.
- Add visuals like images, videos, or infographics to improve engagement.
- Optimize content with targeted keywords to align with user intent.
2. Build High-Quality Backlinks
Backlinks from authoritative websites signal to Google that your page is valuable and trustworthy.
Actionable Tips:
- Write guest posts for industry blogs with links back to your page.
- Create shareable content like how-to guides or original research.
- Use broken link-building strategies to replace outdated links with your content.
3. Optimize Internal Links
Internal linking improves discoverability and distributes link equity across your site.
Actionable Tips:
- Link to high-priority pages from multiple parts of your website.
- Use descriptive anchor text to help search engines understand the linked content.
4. Update Older Content
Google favors fresh content, so regularly updating old pages can boost titsauthority.
Actionable Tips:
- Add new statistics or examples to make content more relevant.
- Fix outdated references or broken links.
- Update the publish date to signal freshness to search engines.
5. Optimize Technical SEO
A fast, secure, mobile-friendly website improves user experience and SEO performance.
Actionable Tips:
- Use tools like Google PageSpeed Insights to improve loading times.
- Ensure your site is mobile-responsive.
- Fix any crawl errors in the Google Search Console.
6. Promote Your Content
Content promotion amplifies visibility and increases the likelihood of earning backlinks.
Actionable Tips:
- Share your blogs on social media platforms like LinkedIn or Facebook.
- Send updates via email newsletters to your subscribers.
- Collaborate with influencers in your niche to expand your reach.
Final Words: Why Page Authority Is Key to SEO Success
Page Authority is more than just a number—it’s a critical indicator of your page’s ability to rank and attract organic traffic. By focusing on high-quality content, strategic link-building, and technical optimization, you can steadily improve your PA and see measurable SEO gains.
At All In Digital, we specialize in helping businesses enhance their SEO performance, from increasing Page Authority to crafting effective content strategies.
Ready to take your website to the next level? Contact us today to start boosting your rankings and driving organic growth!